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for a responsible, fair & sustainable food system

Ask Asda to stop ‘Rolling back’ on GM animal feed

Asda makes a big deal of its ‘Rolling back’ on prices scheme, but seems to care less about other issues. Asda says it ‘s building ‘a world-class supplier base’ in setting sustainability standards, but this does not apply to animal feed.

Since 2013, Asda has quietly stopped sourcing GM-free animal feed for the animals that make its eggs, meat and dairy. Send Asda a quick comment asking it not to roll back on its GM feed standards.


Use Asda’s online form to submit a quick comment asking them to Feed me the Truth.

  • Let them know that you don’t want to buy anything that has involved GM crops and this includes GM animal feed.
  • Ask if they will give you the choice to refuse GM-fed products by selling more meat, eggs and dairy products from a GM-free supply chain and letting their customers know which products these are by putting it on the label.
  • Please forward any response you get to info[at]


Back to the Feed me the Truth campaign.